Let’s turn your under-activated
retail partners into top sellers

Hey, I’m Casper 👋 — I build plug-and-play sell-in engines to help lifestyle brands grow 6–25 % YoY.

Right now I’m running hands-on pilots with my new data-driven AI model, enabling you to hyper-personalize every campaign (SaaS launching 2026).

When I’m not driving retail growth, I build AI apps and teach effectivity. Read more in the section below.

Casper Brix

2025 - Berlingske Talent 100

Work mentioned in:

DRJyllands-PostenBerlingske

Worked with 100+ companies

Codenode
ISS
Trifork
Nortec
DR
Finansforbundet
Anyhow
Danish Entrepreneurs
Mastercard Strive

Focus areas in my work
— and past performances

  • Retail Activation Growth
  • AI & App Development
  • Effectivity for Business Leaders
  • Writing

Retail Activation Growth

  • Most suppliers struggle to scale because their retail execution is outdated and fragmented. I help suppliers activate retail partners to drive sales, streamline execution, and scale distribution—without bottlenecks.

  • With 6.5 years as Chief Purchasing Officer at AndLight, a fast-growing ecommerce in Europe selling high-end interior design. Cool milestones during my time: 11x company revenue, 12 new markets, acquired byStory House Egmont and Royal Design Group.

  • Now, I help suppliers grow by implementing retail activation systems — using data, automation, and AI to build custom operational systems (OS) to scale revenue through their distribution network and retailpartners.
  • Cases

    I’ve worked with more than 100+ companies across retail, strategy, leadership, and effectiveness. Below are a few selected cases.

    Want to be next?
    Nortec leadership program

    Nortec: 30-day leadership program

    Nortec was growing fast and expanding into new markets. But with growth comes complexity—and the risk of losing focus. I helped their leadership team align around a simple mission: protect their time, build better habits, and spread a culture of effectiveness across teams.

    What some of my clients have gained

    From my work with retail execution, effectivity and writing.

      • Really easy to use. The tutorials are really useful and explains how everything works. Hope to ship my next project really fast!

        Jesper Elgaard's testimonial for Casper Brix
        Jesper Elgaard
        @ISS
      • Casper helped me cut my daily admin tasks by 25%, freeing up 8 extra hours per week

        Emil Jensen's testimonial for Casper Brix
        Emil Jensen
        @CEO, Snowii
      • Casper’s tools are built to help teams prioritize and execute effectively. The impact is clear—companies save time and scale faster.

        Christian Dideriksen's testimonial for Casper Brix
        Christian Dideriksen
        @Investor & Fundraiser - Dideriksen & Co
      • I saved 10+ hours a week on low-value work, reorganized my workday, and now get 2x more done in less time.

        Lukas Karlsson's testimonial for Casper Brix
        Lukas Karlsson
        @Marketing Strategist
      • I've gained valuable tools and a strategic approach to making decisions. I highly recommend it!

        Jacob Vagnby's testimonial for Casper Brix
        Jacob Vagnby
        @Strategic Advisor
      • I believe you will find Casper's work helpful as you seek answers on how to navigate the things you might miss out on when making choices that are right for you and that truly fulfill you.

        Rikke Thauer's testimonial for Casper Brix
        Rikke Thauer
        @CEO, Thauer Stresscenter
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    My books

    Discover the ideas and tools behind better decision-making. Available in English and Danish.

    Cover of Paradox of Plenty book by Casper Brix
    Cover of Hvorfor du har svært ved at vælge book by Casper Brix
    Cover of Decision-Making Toolkit
    Cover of ScaleSmart Playbook
    Cover of First Book AI platform
    Cover of Effectivity Lab Guide