Casper Brix

I teach effectivity and build wholesale growth systems

Effectivity research

Effectivity Playbook

Hvorfor du har svært ved at vælge

My first book in Danish on decision-making. Get it on Saxo →

The Paradox of Plenty

My first book, translated into English. Get it on Amazon →

Wholesale growth

Building (SaaS launch Q1 2026)

Creating the world's first order-based CRM built for interior brands.

Want to work together?
Write me an e-mail at casper@casperbrix.com

Effectivty workshops

I’ve worked with 200+ leaders on how to implement my tools. Below are a few selected cases.

Effectivity Program

Keepers: A shared way of working

Maintaining clarity and performance through rapid growth. As Keepers scaled quickly, onboarding new leaders and ensuring consistent work habits became increasingly critical.

Casper BrixDecember 19

Effectivity Program

Conmedia: Building the future culture-driven workplace

Growth is exciting - until busywork takes over. Over a period of two months, I helped Conmedia’s partner group implement effectivity tools and reclaim time lost on low-value work to prepare for the company's exciting future

Casper BrixAugust 10

Effectivity Program

Nortec: 30-day leadership program

Nortec was growing fast but with growth comes complexity—and the risk of losing focus. I helped their leadership team align around a simple mission: protect their time, build better habits, and spread a culture of effectiveness across teams.

Casper BrixJuly 11

What some of my clients say

From my work with effectivity tools and research on decision-making processes.

- You can see it in our calendars and in how we plan our weeks. Meetings are tighter, and we protect focus time in a way we didn't before
  Katja Feldstein
  @Partner, Keepers
- I would at any time recommend him to any organization that is curious about how they can work effectively - increasing productivity as well as employee satisfaction
  Dan Vium
  @CSO and co-owner
- Casper's book is a unique blend of psychology, consumer behavior, and philosophy, together providing you with an excellent guide. Enjoy!
  Nicolai Nielsen
  @Partner, Supertrends Institute
- We didn't just get new tools — we got something new we started using right away, helping us become more effective and conscious of our time.
  Marco Gam
  @CEO & Founder
- We are looking at a future that offers more and more choices for each individual. Casper's work comes at the perfect time if you also want to gain insights into how we are influenced by the many choices that come with our options.
  Anne Skare Nielsen
  @Universal Futurist
- Casper’s tools are built to help teams prioritize and execute effectively. The impact is clear—companies save time and scale faster.
  Christian Dideriksen
  @Investor & Fundraiser - Dideriksen & Co
- Casper provides valuable insights into why everyday decision-making can be challenging
  Peter Jensen
  @Psychologist and CEO, labelless media
- His tools have been incredibly helpful for me and my company. Fully commit and I guarantee you’ll finish with improved productivity.
  Patrick Bates
  @CEO, CoHo
- Casper trains you in one of the world’s most valuable skills: the ability to create focus in a life full of distractions.
  Hjalte Wieth
  @Co-founder, Plugin & SOUNDBOKS
- Really easy to use. The tutorials are really useful and explains how everything works. Hope to ship my next project really fast!
  Jesper Elgaard
  @ISS
- I believe you will find Casper's work helpful as you seek answers on how to navigate the things you might miss out on when making choices that are right for you and that truly fulfill you.
  Rikke Thauer
  @CEO, Thauer Stresscenter

My books

Paradox of Plenty

English version of my book. Launched in Jan, 2024

Get it here →

Hvorfor du har svært ved at vælge

Danish version of my book. Launched in Mar, 2023.

Get it here →

Focus areas in my work
— and past performances

Retail Activation Growth
AI & App Development
Effectivity for Business Leaders
Writing

Retail Activation Growth

Most suppliers struggle to scale because their retail execution is outdated and fragmented. I help suppliers activate retail partners to drive sales, streamline execution, and scale distribution—without bottlenecks.

With 6.5 years as Chief Purchasing Officer at AndLight, a fast-growing ecommerce in Europe selling high-end interior design. Cool milestones during my time: 11x company revenue, 12 new markets, acquired byStory House Egmont and Royal Design Group.

Now, I help suppliers grow by implementing retail activation systems — using data, automation, and AI to build custom operational systems (OS) to scale revenue through their distribution network and retailpartners.