Conmedia: building the future workplace with a two‑month focus sprint
Growth is exciting — until busywork takes over. In two months I helped Conmedia’s partner group get their focus time back and build routines that scale.
Conmedia: building the future workplace with a two‑month focus sprint
Quick read — Growth is exciting until busywork takes over. In eight weeks we helped Conmedia’s partner group swap noise for focus, win back deep‑work hours, and set simple routines that grow with the company.
Why they reached out
Conmedia wants to build Scandinavia’s most people‑first agency. The team is young, tight‑knit (they even own a public CrossFit gym where they train together each morning), and proud winners of Zoios’ Golden Grade Happy Workplace three years in a row. Fast expansion, new partners, and global clients also meant longer Slack threads, more meetings, and less room to think. CEO Marco Gam—fresh on Forbes 30 Under 30 Europe—asked for a playbook to:
- protect focus hours
- trim meetings and messages
- help partners work in sync without losing their own style
What we did in 60 days
| Phase | Action | Impact |
|---|---|---|
| 1 Map | Time audit, "day‑in‑the‑life" shadow, Slack heat map | Found hidden 10‑minute tasks stealing six hours a week from each leader |
| 2 Design | Meeting blueprint, energy maps, focus blocks ("Deep Work from 9‑11") | Gave the week a calm rhythm everyone liked and followed |
| 3 Test | Live workshops, peer coaching pairs, async check‑ins | Turned ideas into habits before the buzz wore off |
| 4 Lock | Scorecard, micro‑automations, demo day | Made the wins visible so they stick |
Bumps on the road
- Phase 1: Some worried tighter meeting rules would kill their "always‑on" vibe. A short "Slack science" session and a new #now channel fixed it.
- Phase 3: A partner went on parental leave. Because roles were already mapped, the hand‑off took 30 minutes, not three days.
Results after eight weeks
- +27% deep‑work hours (RescueTime & self‑reports)
- 12 fewer meetings per partner each month—decisions got faster
- Slack traffic down 18% during focus blocks
- May revenue closed 11% above forecast with fewer total hours logged
“It’s about the real stuff—taking time to understand each other, building deep friendships, and supporting every person’s journey… We’re building something different—together.”
— Marco Gam, CEO
Calendar chaos creeping in? Contact me. and i’ll walk you through the tools I applied at Conmedia.
Want to run this sprint with your own team? Let’s talk.